WMX NewFronts

Graphic Design/Art Direction: Hannah Wong
Art Direction/Creative: Anneka Lettunich
Creative Strategy: Matt Goldman

3D Design: Nadia Tai & Monica Guerra Production: Emily Taroli & Vanessa Dawson
Agency: MKG

For NewFronts 2022, WMX’s compelling story and unmatched offerings came to life in a meticulously designed showcase that took guests on an immersive journey through 50 years of music and innovation.

We took over all five floors of 214 Lafayette to create an explorable space bursting with musically-charged, insta-worthy activations showcasing WMX’s epic legacy and expert perspective on what’s next in music and tech.