P.02 → The Tortured Poets Department
Spotify
Taylor Swift — Tortured Poets Department Album Release
Role: Art Director + Graphic Designer + Creative + Prop Stylist
Agency: MKG
Photography: Happy Monday
The installation featured a photomoment for fans, a lyric book that revealed new lyrics each day, a letter drop, and large branding moment. Custom book jackets were designed to commemorate each song on the track list, and library inspired bookmarks were given out to each guest as a takeaway. Throughout the whole installation, easter eggs were meticulously integrated into scenic elements for fans to theorize over.