P.02 → The Tortured Poets Department


Taylor Swift — Tortured Poets Department Album Release

Role: Art Director + Graphic Designer + Creative + Prop Stylist

Agency: MKG
Photography: Happy Monday
In anticipation of Taylor Swift’s 11th studio album release, we teamed up with Spotify to bring to life a 3-day pop-up installation at the Grove in Los Angeles. 

The installation featured a photomoment for fans, a lyric book that revealed new lyrics each day, a letter drop, and large branding moment. Custom book jackets were designed to commemorate each song on the track list, and library inspired bookmarks were given out to each guest as a takeaway. Throughout the whole installation, easter eggs were meticulously integrated into scenic elements for fans to theorize over.